New Brand Strategy for Pitney Bowes, a Claritus Solution Supplier

Claritus solution supplier Pitney Bowes today unveiled a new brand strategy and identity that is more closely aligned to the company’s business transformation strategy and vision first detailed back in May 2013.

“We are not the same company we were several years ago,” said Marc Lautenbach, President and CEO, Pitney Bowes. “We have expanded our business into high growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. Our new brand strategy and identity not only reflect who we are today, but also where we are going in the future.”

 “Today marks another significant milestone in the company’s transformation,” said Abby Kohnstamm, EVP and Chief Marketing Officer at Pitney Bowes. “The new brand strategy will clarify our role in the changing world of commerce, emphasizing the interplay between physical and digital communications and also spotlighting emerging technology areas such as location intelligence, customer information management and cross-border commerce where Pitney Bowes provides industry leading solutions. Importantly, the new brand differentiates Pitney Bowes and makes them more relevant to a wider audience around the world.”

For additional information please contact Claritus, your authorized Pitney Bowes dealership.